Companies that provide products or services that deliver innovative value from the customer's point of view are often able to create entirely new market space for themselves instead of merely attempting to outperform competitors in existing sectors. Chinook's Customer Value Innovation services build on the ideas described in 'Spending a Day in the Life of Your Customers' (Gouillart & Sturdivant) and 'Blue Ocean Strategy' (Kim & Mauborgne). These services help organizations with an appetite for particularly innovative visions expand their opportunities by focusing on the creation of customer value when developing their visions and strategies. Although this has traditionally been applied to the introduction of new products and services in the private sector, the same customer value innovation approach is equally applicable to the public and non-profit sectors.

Chinook Solutions offers two levels of value innovation service:

Customer Value Innovation 'Lite'. This two day workshop exploits the leadership team's existing knowledge within a brief 'visionary experience' that leverages the principles of value innovation to explore innovative alternatives for creating revolutionary value for the customers the organization does not yet have.

Customer Value Innovation Service. A thorough visioning and strategic planning process that integrates value innovation principled with management best practices to identify, adopt and plan for the implementation of revolutionary customer value.

 

Please call 403-219-2222 to discuss your requirements or email us at info@chinooksolutions.com