Vision Engineering is a proven method for developing a crystal clear vision for a business either as a standalone effort or as an early component of a broader strategic or business planning project.
The method combines classic vision formulation and aspects of scenario/risk planning without shifting the emphasis away from real trends, certainties and expectations.
Highlights of the vision engineering process include private structured interview or focus workshop discussions that tease out stakeholder insights, and one or more working meetings that facilitate collective evaluation and decision-making while overcoming any nonalignment, lack of clarity, lack of focus and non-engagement.
The Vision Engineering method include activities that:
- Identify certain trends, constant expectations and risky uncertainties
- Reveal key change drivers and identify opportunities and alternatives
- Evaluate potential strategic moves against possible scenarios
- Choose and articulate a statement of ambition and set vision goals